GRAPHIC TRANSFORMATION AND SYMBOLIC ANALYSIS OF ZHUANG BROCADE PATTERNS IN GUANGXI FOR CONTEMPORARY DESIGN APPLICATION

Abstract

Zhuang brocade, a key facet of Guangxi’s intangible cultural heritage, encapsulates the rich symbolism, cosmology, and aesthetic traditions of the Zhuang ethnic group. As modernization threatens the survival of such traditional crafts, this study investigates the symbolic meanings and graphic transformation potential of Zhuang brocade patterns to promote their sustainable integration into contemporary design. Using qualitative methods—field observations, ethnographic interviews, literature review, and design-based prototyping—the research identifies six core pattern categories: geometric borders, floral motifs, animal figures, auspicious symbols, human forms, and inscriptions, each reflecting distinct cultural values. These themes are digitally reimagined via illustration, color alteration, and compositional enhancement for use in branding, packaging, tourism media, and computer interfaces. Research indicates that the respectful integration of historical patterns enriches the cultural profundity and aesthetic allure of contemporary design while maintaining the integrity of tradition. By integrating innovation, visual semiotics, and design anthropology, this study proposes a replicable framework to make intangible history a vibrant design asset. This approach contributes to the preservation of cultural heritage and promotes the development of creative industries.