THE IMPACT OF LEADERSHIP QUALITIES AND MANAGEMENT COMPETENCIES ON STRATEGIC PLAN DEVELOPMENT

Abstract

The success of strategic planning largely depends on the integration of strong leadership qualities with effective management competencies. Leaders shape organizational direction by articulating a clear vision, motivating employees, and promoting innovation, while managers ensure the practical realization of these objectives through structured processes and resource optimization. This study analyzes the interdependent roles of leadership and management in designing, implementing, and monitoring strategic plans. It emphasizes the influence of both transformational and transactional leadership styles on organizational performance, as well as the importance of skills such as strategic communication, adaptability to change, and critical analysis. The results demonstrate that organizations harmonizing visionary leadership with efficient managerial execution are better equipped to achieve sustainable growth, maintain competitiveness, and adapt to market fluctuations.