TOTAL QUALITY MANAGEMENT INFLUENCING SUSTAINABLE ORGANIZATION DEVELOPMENT OF THAI UNIVERSITIES

Abstract

The purposes of this research were to study the influence of Total Quality Management on sustainable organization development of Thai universities. A quantitative research methodology was applied in this study. The samples used in this study were 350 university personnel working in Thai universities in Bangkok. A research questionnaire was used as the instrument to collect data. Statistics used in this study consisted of percentage, mean, standard deviation and Stepwise Multiple Regression Analysis. The research results showed that Total Quality Management had an influence on sustainable organization development of Thai universities at 89.5 percent (Adjusted R2 = .895). In particular, continuous improvement had the highest influence on sustainable organization development of Thai universities (Beta = .597, p < .01), followed by customer focus (Beta = .446, p < .01), employee involvement (Beta = .338, p < .01) and process management (Beta = .249, p < .01). This study recommended that Thai universities should apply Total Quality Management to increase sustainable development in terms of economic development, social development and environmental development.