GENDER-BASED ANALYSIS OF THE SELECTED KALINGA STATE UNIVERSITY INFORMATION EDUCATION COMMUNICATION MATERIALS

Abstract

Information, Education, and Communication (IEC) materials are vital tools in Higher Education Institutions for knowledge dissemination and policy communication (UNESCO, 2021). This study examines gender representation in Kalinga State University’s (KSU) IEC materials, identifying biases and areas for improvement. Analysis of College of Business Administration and Accountancy (CBAA) brochures reveals implicit and explicit gender stereotypes in visuals, language, and career pathways. Similarly, College of Liberal Arts and Social Sciences (CLASS) materials show persistent stereotypes influencing recruitment and career expectations. The College of Engineering and Information Technology (CEIT) brochures exhibit gender biases in skill emphasis and career depictions, while the College of Agriculture reinforces traditional gender roles. Despite progressive national policies, KSU’s IEC materials systematically perpetuate gender stereotypes across visuals, language, and career framing, reflecting both global trends and Philippine-specific challenges. The findings highlight the need for more gender-sensitive IEC strategies in higher education.