AKBAWI KGZ, TAHIR MA, ALWAAN SA. THE USE OF THE STRATEGIC OPTIONS DEVELOPMENT AND ANALYSIS (SODA) APPROACH FOR SELECTING THE APPROPRIATE STRATEGY IN LINE WITH PORTER’S GENERIC STRATEGIES: A CASE STUDY OF ZAIN MOBILE TELECOMMUNICATIONS IN IRAQ. TPM [Internet]. 2025 Jul. 17 [cited 2025 Sep. 18];32(S4(2025): Posted 17 July):1418-30. Available from: https://tpmap.org/submission/index.php/tpm/article/view/954