RATNALA SANTHOSH KUMAR, DR. A. NARASIMHA RAO. INFLUENCE OF GREEN DIGITAL BRANDING ON CUSTOMER ENGAGEMENT: A COMPARATIVE ASSESSMENT OF ICICI AND AXIS BANK. TPM [Internet]. 2025 Jun. 9 [cited 2026 Mar. 20];32(S2 (2025): Posted 09 June):2403-8. Available from: https://tpmap.org/submission/index.php/tpm/article/view/4106