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PRAVEEN KUMAR S, HEMANATHAN M2, PREM ANAND B, M. JEEVARATHINAM, G. SANGEETHA, K.SULTHANA BANU. HARNESSING INNOVATIVE TECHNOLOGIES AND PERSONALIZATION FOR SUSTAINABLE GROWTH IN OMNICHANNEL BANKING. TPM [Internet]. 2026 Jan. 10 [cited 2026 Feb. 3];33(S1):25-32. Available from: https://tpmap.org/submission/index.php/tpm/article/view/4070