A. ALI MAJID, B. DR. MUHAMMAD SHOAIB FAROOQ. ASSESSING THE IMPACT OF GREEN MARKETING STRATEGIES ON GREEN INNOVATION PERFORMANCE IN PAKISTANI INDUSTRIES: A SERIAL MEDIATION ANALYSIS. TPM [Internet]. 2025 Nov. 5 [cited 2026 Jan. 9];32(S8 (2025): Posted 05 November):2741-9. Available from: https://tpmap.org/submission/index.php/tpm/article/view/3853