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VISWANATH K C, DR. T. NARAYANA REDDY. UTILITARIAN AND HEDONIC VALUE PERCEPTIONS AS DETERMINANTS OF ONLINE SHOPPING ADOPTION AMONG SEMI-URBAN CONSUMERS. TPM [Internet]. 2025 Dec. 5 [cited 2026 Jan. 3];32(S9):2340-8. Available from: https://tpmap.org/submission/index.php/tpm/article/view/3718