GU YINGYING, MOHAMAD NIZAM NAZARUDIN, NUR SHAKILA MAZALAN. TRANSFORMATIVE LEARNING IN DIGITAL COMMERCE: THE INFLUENCE OF STREAMER CHARACTERISTICS ON PERCEIVED VALUE AND TRUST IN LIVE STREAMING MARKETING OF HOME FITNESS EQUIPMENT. TPM [Internet]. 2025 Nov. 25 [cited 2026 Jan. 23];32(S9 (2025): Posted 15 December):1587-95. Available from: https://tpmap.org/submission/index.php/tpm/article/view/3550