GU YINGYING, MOHAMAD NIZAM NAZARUDIN, NUR SHAKILA MAZALAN. TRANSFORMING DIGITAL CONSUMPTION VIA LIVE STREAMING COMMERCE: PRODUCT INFORMATION QUALITY AND PLATFORM SERVICE QUALITY, PERCEIVED VALUE, TRUST AND PURCHASE INTENTION IN CHINA’S HOME FITNESS EQUIPMENT SECTOR. TPM [Internet]. 2025 Nov. 25 [cited 2026 May 26];32(S9 (2025): Posted 15 December):1459-66. Available from: https://tpmap.org/submission/index.php/tpm/article/view/3503