1.
AMITABH AVINASH , Prof. BHAGWAN SINGH. THE PRIMACY OF CONTENT QUALITY: A REVIEW OF FACTORS INFLUENCING CONSUMER PERCEPTION AND INTENTION TOWARDS OTT PLATFORMS. TPM [Internet]. 2025 Nov. 25 [cited 2026 Jan. 23];32(S9 (2025): Posted 15 December):1242-59. Available from: https://tpmap.org/submission/index.php/tpm/article/view/3458