ASRAFUL ISLAM. FROM REALITY TO VIRTUAL: SHIFTING CONSUMER BEHAVIOUR THROUGH THE METAVERSE IN INDIA. TPM [Internet]. 2025 Nov. 25 [cited 2026 Mar. 24];32(S9 (2025): Posted 15 December):697-712. Available from: https://tpmap.org/submission/index.php/tpm/article/view/3339