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P. G. EANDHIZHAI , KAVITHA , DR. K. KIRUBAGARAN, YUVARAJ RAJARAM. GEN Z CONSUMER PSYCHOLOGY ON SOCIAL MEDIA: THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND PERCEIVED VALUE ON PURCHASE INTENTION. TPM [Internet]. 2025 Nov. 27 [cited 2026 Jan. 23];32(S9 (2025): Posted 15 December):140-8. Available from: https://tpmap.org/submission/index.php/tpm/article/view/3148