ATCHIMA MANTHON, PALLOP PIRIYASURAWONG. CONCEPTUAL FRAMEWORK OF PREDICTIVE STUDENT RELATIONSHIP MANAGEMENT (PSRM) USING BUSINESS INTELLIGENCE FOR UNDERGRADUATE STUDENT RETENTION. TPM [Internet]. 2025 Nov. 27 [cited 2026 Jan. 23];32(S9 (2025): Posted 15 December):35-42. Available from: https://tpmap.org/submission/index.php/tpm/article/view/3133