DR. SAMPADA (HASTAK) WASADE. THE IMPACT OF EMOTIONAL CONVERSATIONAL AI ON CONSUMER ENGAGEMENT AND LOYALTY. TPM [Internet]. 2025 Nov. 5 [cited 2025 Dec. 16];32(S8 (2025): Posted 05 November):1423-30. Available from: https://tpmap.org/submission/index.php/tpm/article/view/2918