DR. S. NACHAMMAI , DR. C RANI , DR. A.V LAKSHMI BRINDA , DR. VNAIYMUNNISA BEGUM. STUDY ON PRICING FACTORS AFFECTING PURCHASING DECISIONS OF CONSUMERS OF PERISHABLE GOODS. TPM [Internet]. 2025 Nov. 5 [cited 2025 Nov. 15];32(S8 (2025): Posted 05 November):603-7. Available from: https://tpmap.org/submission/index.php/tpm/article/view/2692