DR. ZAHRA SULTAN AL-HABSI, DR. HATIM RAMADAN MOHAMED, DR. DR. HARINI METHUKU. AI-DRIVEN BRAND EQUITY: A SYSTEMATIC REVIEW OF CONSUMER PERCEPTIONS, ENGAGEMENT, AND LOYALTY IN THE AGE OF INTELLIGENT BRANDING. TPM [Internet]. 2025 Oct. 10 [cited 2025 Oct. 14];32(S7 (2025): Posted 10 October):1-22. Available from: https://tpmap.org/submission/index.php/tpm/article/view/1984