LI GUANGYU , WONG CHEE HOO , WEKERLE SANDOR UZLETI FOISKOLA , SUDHAKAR MADHAVEDI , CHRISTIAN WIRADENDI WOLOR , REYNOLD TOM FERNANDEZ. A STUDY ON ONLINE FESTIVAL MARKETING, PERCEIVED VALUE, AND IMPULSIVE PURCHASING BEHAVIOUR MEDIATED BY TRUST. TPM [Internet]. 2025 Sep. 15 [cited 2025 Nov. 29];32(3):503-15. Available from: https://tpmap.org/submission/index.php/tpm/article/view/1974