MAHESH KUMAR KHAMBETE , DR. UTKAL KHANDELWAL. EVALUATING THE MODERATING EFFECT OF ONLINE REVIEWERS ON SOCIAL MEDIA MARKETING ACTIVITIES AND CUSTOMER-BRAND RELATIONSHIPS IN THE LUXURY FASHION MARKET. TPM [Internet]. 2025 Sep. 15 [cited 2025 Oct. 26];32(S6(2025): Posted 15 Sept):1210-25. Available from: https://tpmap.org/submission/index.php/tpm/article/view/1957