SABRI M, MILI K, CHERBI ML, RAHMA Z, v H, BENGANA I. DATA-DRIVEN GREEN MARKETING: LEVERAGING BUSINESS INTELLIGENCE TO ENHANCE THE COMPETITIVE ADVANTAGE OF INDUSTRIAL SMES. TPM [Internet]. 2025 Sep. 25 [cited 2026 Mar. 17];32(3- September):216-31. Available from: https://tpmap.org/submission/index.php/tpm/article/view/1842