DR.G. BALADEVAGURU , DR.S. KUMAR , MR. S. AROCKIASAMY , MRS. N. VENKATA VIJAYALAKSHMI , MRS. K. VINOTHINI. “TRIGGERS OF CONSUMER IMPULSE BUYING IN E-COMMERCE: AN EMPIRICAL INSIGHT FROM CHENNAI”. TPM – Testing, Psychometrics, Methodology in Applied Psychology 32, no. S6 (2025): Posted 15 September (September 15, 2025): 2083–2089. Accessed November 25, 2025. https://tpmap.org/submission/index.php/tpm/article/view/3099.