MAHESH KUMAR KHAMBETE , DR. UTKAL KHANDELWAL. “EVALUATING THE MODERATING EFFECT OF ONLINE REVIEWERS ON SOCIAL MEDIA MARKETING ACTIVITIES AND CUSTOMER-BRAND RELATIONSHIPS IN THE LUXURY FASHION MARKET”. TPM – Testing, Psychometrics, Methodology in Applied Psychology 32, no. S6 (2025): Posted 15 September (September 15, 2025): 1210–1225. Accessed February 26, 2026. https://tpmap.org/submission/index.php/tpm/article/view/1957.