KISHAN M. R, NEETHA MAHADEV. “BUILDING MOVIE BRAND EQUITY: A MODERATED MEDIATION PERSPECTIVE OF EMOTIONAL ENGAGEMENT AND SOCIAL INFLUENCE”. TPM – Testing, Psychometrics, Methodology in Applied Psychology, vol. 32, no. S9 (2025): Posted 15 December, Dec. 2025, pp. 2492-0, doi:10.5281/zenodo.18172153.