AMITABH AVINASH , Prof. BHAGWAN SINGH. “THE PRIMACY OF CONTENT QUALITY: A REVIEW OF FACTORS INFLUENCING CONSUMER PERCEPTION AND INTENTION TOWARDS OTT PLATFORMS”. TPM – Testing, Psychometrics, Methodology in Applied Psychology, vol. 32, no. S9 (2025): Posted 15 December, Nov. 2025, pp. 1242-59, doi:10.5281/zenodo.17838122.