P. G. EANDHIZHAI , KAVITHA , DR. K. KIRUBAGARAN, YUVARAJ RAJARAM. “GEN Z CONSUMER PSYCHOLOGY ON SOCIAL MEDIA: THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND PERCEIVED VALUE ON PURCHASE INTENTION”. TPM – Testing, Psychometrics, Methodology in Applied Psychology, vol. 32, no. S9, Nov. 2025, pp. 140-8, https://tpmap.org/submission/index.php/tpm/article/view/3148.