P. G. EANDHIZHAI , KAVITHA , DR. K. KIRUBAGARAN, YUVARAJ RAJARAM, “GEN Z CONSUMER PSYCHOLOGY ON SOCIAL MEDIA: THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND PERCEIVED VALUE ON PURCHASE INTENTION”, TPM, vol. 32, no. S9, pp. 140–148, Nov. 2025.