DR. S. NACHAMMAI , DR. C RANI , DR. A.V LAKSHMI BRINDA , DR. VNAIYMUNNISA BEGUM, “STUDY ON PRICING FACTORS AFFECTING PURCHASING DECISIONS OF CONSUMERS OF PERISHABLE GOODS”, TPM, vol. 32, no. S8 (2025): Posted 05 November, pp. 603–607, Nov. 2025.