DR. P. PON MEENAKSHI, DR. NITHYA N R, DR.M. KAVITHA, JEEVITHA. T, PRAKASH P (2025) “THE AWARENESS OF BEAUTY CARE PRODUCT AND THE IMPACT OF PURCHASES ON TRADITIONAL SOCIAL VALUES IN INDIA”, TPM – Testing, Psychometrics, Methodology in Applied Psychology, 32(4- December), pp. 1799–1810. Available at: https://tpmap.org/submission/index.php/tpm/article/view/4154 (Accessed: 13 February 2026).