KISHAN M. R, NEETHA MAHADEV (2025) “BUILDING MOVIE BRAND EQUITY: A MODERATED MEDIATION PERSPECTIVE OF EMOTIONAL ENGAGEMENT AND SOCIAL INFLUENCE”, TPM – Testing, Psychometrics, Methodology in Applied Psychology, 32(S9 (2025): Posted 15 December), pp. 2492–2502. doi: 10.5281/zenodo.18172153.