AMITABH AVINASH , (DR.) BHAGWAN SINGH (2025) “THE PRIMACY OF CONTENT QUALITY: A REVIEW OF FACTORS INFLUENCING CONSUMER PERCEPTION AND INTENTION TOWARDS OTT PLATFORMS”, TPM – Testing, Psychometrics, Methodology in Applied Psychology, 32(S9), pp. 1242–1259. Available at: https://tpmap.org/submission/index.php/tpm/article/view/3458 (Accessed: 6 December 2025).