KONGKIRD, S. and FANG, S.-Y. (2025) “STRATEGIC ZERO WASTE MARKETING IN THAILAND: ENHANCING BRAND VALUE AND DRIVING SUSTAINABLE CONSUMER BEHAVIOR”, TPM – Testing, Psychometrics, Methodology in Applied Psychology, 32(3), pp. 747–754. Available at: https://tpmap.org/submission/index.php/tpm/article/view/2203 (Accessed: 22 December 2025).