VISWANATH K C, DR. T. NARAYANA REDDY. 2025. “UTILITARIAN AND HEDONIC VALUE PERCEPTIONS AS DETERMINANTS OF ONLINE SHOPPING ADOPTION AMONG SEMI-URBAN CONSUMERS”. TPM – Testing, Psychometrics, Methodology in Applied Psychology 32 (S9):2340-48. https://tpmap.org/submission/index.php/tpm/article/view/3718.