JAMILAH AHMAD , SURIATI SAAD , NURSHIMA SARUDIN. 2025. “DIGITAL CSR MERDEKA ADVERTISEMENTS AND NATIONAL UNITY NARRATIVES: A MULTIMODAL AND NLP ANALYSIS OF MALAYSIAN SOCIAL MEDIA (2019–2023)”. TPM – Testing, Psychometrics, Methodology in Applied Psychology 32 (S8 (2025): Posted 05 November):1854-64. https://tpmap.org/submission/index.php/tpm/article/view/3019.