DR. VISALAKSHI NARAPAREDDI , DR. NEDUNURI MANIKYA JYOTHIRMAI , AKSHAY KUMAR GUBBALA , KETHA SUBHAKAR , DR. M. SUBRAMANYAM. 2025. “FROM AWARENESS TO ADVOCACY MAPPING THE CUSTOMER JOURNEY THROUGH AI-DRIVEN MARKETING ANALYTICS”. TPM – Testing, Psychometrics, Methodology in Applied Psychology 32 (S8 (2025): Posted 05 November):1708-25. https://tpmap.org/submission/index.php/tpm/article/view/2984.