LI GUANGYU , WONG CHEE HOO , WEKERLE SANDOR UZLETI FOISKOLA , SUDHAKAR MADHAVEDI , CHRISTIAN WIRADENDI WOLOR , REYNOLD TOM FERNANDEZ. 2025. “A STUDY ON ONLINE FESTIVAL MARKETING, PERCEIVED VALUE, AND IMPULSIVE PURCHASING BEHAVIOUR MEDIATED BY TRUST”. TPM – Testing, Psychometrics, Methodology in Applied Psychology 32 (3):503-15. https://tpmap.org/submission/index.php/tpm/article/view/1974.