AKBAWI, KARRAR GHAZI ZAIDAN; TAHIR, MOHAMMED ABOOD; ALWAAN, SHATHA. A. THE USE OF THE STRATEGIC OPTIONS DEVELOPMENT AND ANALYSIS (SODA) APPROACH FOR SELECTING THE APPROPRIATE STRATEGY IN LINE WITH PORTER’S GENERIC STRATEGIES: A CASE STUDY OF ZAIN MOBILE TELECOMMUNICATIONS IN IRAQ. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S4(2025): Posted 17 July, p. 1418–1430, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/954. Acesso em: 18 sep. 2025.