SONAL GULATI, ABHA GROVER. THE INFLUENCE OF SOCIAL MEDIA ADVERTISING ON CONSUMER PURCHASE BEHAVIOR. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 33, n. S2, p. 85–99, 2026. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/4406. Acesso em: 15 jul. 2026.