MS. A. PRAVEENA , DR. M. MATHIVANAN. GREEN MARKETING PRACTICES AND ITS IMPACT ON CONSUMER BEHAVIOUR TOWARDS ADOPTION OF ECO-FRIENDLY PRODUCTS. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S8 (2025): Posted 05 November, p. 3183–3187, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/4393. Acesso em: 23 apr. 2026.