HARARIA IJAZ, AHMED TOUQEER, KIRAN AROOJE, MUHAMMAD MAAZ UL HAQ, SYEDA MANAL FATIMA, SAIRA MAJID. THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON COGNITIVE BIAS, CONSUMER TRUST AND ENGAGEMENT IN DIGITAL PLATFORM: EVIDENCE FROM THE UNITED KINGDOM. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S8 (2025): Posted 05 November, p. 3056–3065, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/4236. Acesso em: 11 mar. 2026.