PRAVEEN KUMAR S, HEMANATHAN M2, PREM ANAND B, M. JEEVARATHINAM, G. SANGEETHA, K.SULTHANA BANU. HARNESSING INNOVATIVE TECHNOLOGIES AND PERSONALIZATION FOR SUSTAINABLE GROWTH IN OMNICHANNEL BANKING. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 33, n. S1, p. 25–32, 2026. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/4070. Acesso em: 3 feb. 2026.