PRAVEEN KUMAR S, HEMANATHAN M2, PREM ANAND B, M. JEEVARATHINAM, G. SANGEETHA, K.SULTHANA BANU. HARNESSING INNOVATIVE TECHNOLOGIES AND PERSONALIZATION FOR SUSTAINABLE GROWTH IN OMNICHANNEL BANKING. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S7 (2025): Posted 10 October, p. 2883–2890, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/4070. Acesso em: 2 apr. 2026.