AARTHI. V, DR. K. RUKMANI. THE ROLE OF INFLUENCER MARKETING IN BUILDING BRAND TRUST AND BRAND LOYALTY TOWARDS PURCHASE DECISIONS FOR SKINCARE PRODUCTS. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S8 (2025): Posted 05 November, p. 2827–2832, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3974. Acesso em: 14 jan. 2026.