ABUMOGHLI, MUSTAFA MOHAMMAD TAYSEER. THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE APPLICATIONS ON DIGITAL MARKETING DECISIONS IN SAUDI INSTITUTIONS. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S3 (2025): Posted 07 July, p. 2437–2445, 2025. DOI: 10.5281/zenodo.18210007. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3901. Acesso em: 11 jan. 2026.