A. ALI MAJID, B. DR. MUHAMMAD SHOAIB FAROOQ. ASSESSING THE IMPACT OF GREEN MARKETING STRATEGIES ON GREEN INNOVATION PERFORMANCE IN PAKISTANI INDUSTRIES: A SERIAL MEDIATION ANALYSIS. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S8 (2025): Posted 05 November, p. 2741–2749, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3853. Acesso em: 11 mar. 2026.