KISHAN M. R, NEETHA MAHADEV. BUILDING MOVIE BRAND EQUITY: A MODERATED MEDIATION PERSPECTIVE OF EMOTIONAL ENGAGEMENT AND SOCIAL INFLUENCE. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S9 (2025): Posted 15 December, p. 2492–2502, 2025. DOI: 10.5281/zenodo.18172153. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3850. Acesso em: 4 mar. 2026.