MUSTAFA MOHAMMAD TAYSEER ABUMOGHLI. THE IMPACT OF ADVERTISING VIDEO QUALITY ON THE PURCHASE INTENTION OF SAUDI CONSUMERS ON DIGITAL PLATFORMS. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S1 (2025): Posted 12 May, p. 1759–1767, 2025. DOI: 10.5281/zenodo.18378402. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3769. Acesso em: 13 feb. 2026.