DR. RAGHUVARAN M. FACTORS AFFECTING CONSUMER BEHAVIOUR IN IMPULSE BUYING: A COMPREHENSIVE REVIEW. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S8 (2025): Posted 05 November, p. 2573–2583, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3735. Acesso em: 9 jan. 2026.