JAMWAL , MS. BARKHA; RAUT , DR. NEELAM VISHAL; BAMINI , DR. J.; RAGHUVANSHI , DR. VIJAY PRATAP; IZHAR , DR FARAN. SUSTAINABILITY MARKETING AND GREEN CONSUMER BEHAVIOR: AN EMPIRICAL STUDY OF BRAND LOYALTY FORMATION. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S9, p. 2359–2367, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3721. Acesso em: 3 jan. 2026.