VISWANATH K C, DR. T. NARAYANA REDDY. UTILITARIAN AND HEDONIC VALUE PERCEPTIONS AS DETERMINANTS OF ONLINE SHOPPING ADOPTION AMONG SEMI-URBAN CONSUMERS. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S9, p. 2340–2348, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3718. Acesso em: 3 jan. 2026.