TANMOY MAJUMDER , RITAM SAHA , DR. NILANJAN RAY , DR. SUDIP BASU; PRIYANKA KANJILAL , SANDIP KARMAKAR , TARPAN CHAKRABORTY , DR. MOUMITA ROY. EVALUATING THE EFFECTIVENESS OF DIGITAL HEALTH MARKETING STRATEGIES ON PATIENT ENGAGEMENT AND HEALTHCARE SERVICE UTILIZATION. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S9, p. 1762–1773, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3570. Acesso em: 3 jan. 2026.